Today’s question comes to us from Tim Tollison of Livonia, Michigan and he asks.

How do I distinguish myself in a sea of sameness?

And this is a great question Tim, because we are in an environment today where people are being inundated with sales people and all too often one sounds like another, sounds like another!

And the easiest and best way to distinguish yourself is through the quality of your conversation and your communication with your client. And specifically what you need to be doing is in every interaction seeking to uncover their Compelling Emotional Outcome, those things that they care about so much that they would literally be willing to walk across broken glass in their bare feet in order to be able to achieve it. That typically means taking the conversation 5 or 6 levels deep to the thing they care about the most.

Our experience has been that very few sales people do that and the clients and prospects find it so refreshing that you have immediately separated yourself from the competition in the only place that it really matters, the mind of your prospect and client.

In our member’s area and through several of our download products that are available we talk about eliciting a floodgate experience and uncovering your clients and prospects compelling emotional outcomes.

So Tim thanks a lot for today’s question!