Today’s question is:

What are you doing in your process to develop clients who are not just good clients, but are actually advocates of your particular business?

Because if you think about it there is a level where a client will continue to use your product or service. That level is X, different depending on what your businesses.  Then there is another level that is X+Y, and that is the point where your client becomes an advocate of your practice.

And there is a difference there, you can be good enough for them to continue using if with out being good enough to receive referrals. So the question is:

1. What is that missing ingredient that you need to make sure the difference between X and X+Y?
2. What are you doing in your particular business to be able to achieve it?

The answer is quite simple! In order to get to this level you need to massively, exceed their overall expectations. You need to develop a process that becomes compelling they can’t help to talk about you. You have to exceed their expectations so well, that they are forced to talk about you. Then you have to have a strategy in place to help them get there.

Now inside the members area we teach you a strategy called ‘the 90 Day Dazzle!’ and the 90 day dazzle with is a new client marketing sequence, that has been taught to financial advisers over the last 20 years that takes the expectation is that clients have and blows them away. And it works in every single industry, obviously expectations in every single industry are a little bit different but the process itself works in every single industry.

So what are you doing in your practice to develop apostles? People are out there actually spreading your word. What are you doing to exceed their expectations to the degree that they feel compelled to talk about you? Then strategically how are you teaching them to refer other people into your business or into practice?

If your answer is, “that’s a great question I don’t know.” Then check out the membership site the program we have called ‘the 90 Day Dazzle!’

Thanks and I look forward to seeing you on a future video