Today’s question I want to ask you:

What are you doing to create irresistible sales presentations in the only place that it really matters, the mind of your clients and prospects?

And think about that for a second, an irresistible sales presentation, what is that? To me that is one where if there are any objections they will be formed more ask questions. And they are not going to presented as a way we can’t do business, they are going to be presented in more of a collaborative way to say, “Hey I really want do to business with you. Help me overcome this particular hurdle so I can become happily involved in your particular offering!”

And it is one where sales really becomes a formality because one of the consequences of the irresistible sales presentation is you are leading the client or prospect to conclude that doing business with you is the easy and effortless way for them to solve a problem that has now reached a sense of urgency that they want to get that taken care of.

And there is really a couple of different ingredients that you want to have:

1. Have a floodgate experience – a very deep, meaningful conversation where a client shares with you their story.   Tells you the problems there up against and the reason they want to solve those of particular problems.
2. That could lead you to their compelling emotional outcomes those things they care about so much they were literally walk across broken glass in their bare feet in order to be able to achieve. Everybody has got things that really drive them with that.

What that is going to do is help you increase their sense of urgency. If understanding what their compelling emotional outcomes are where is the gap between and where they are today and where they would like to be? And what positive emotions all relief from pain are they going to be able to experience once that gap has been closed?

When you have got those three ingredients, that now gives you the ability to aim very specifically you offering in such a way that you are pointing your most compelling benefits to them.  Not what you perceive could be your most compelling benefits, not what your typical clients considers be your most compelling benefits if but what this particular client perceives to be the most compelling parts about your offering.

And aimed that specifically at the compelling emotional outcomes, making sure their persuasion parameters have been met.  How they are to determine whether or not the outcome they are looking to achieve has been fulfilled. When you are able to pick those specific ingredients, then you have all of the ingredients necessary to build an irresistible sales presentation in the only place that it really matters the mind of your client or prospect.

Look forward to seeing you on a future video have an awesome day!